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Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
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Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/human-beans


Videos

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?
Author: Karen Foster
June 15, 2014
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Citation

Foster, K. (2014a, June 15). A diary of a new market researcher. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-diary-of-a-new-market-researcher


Videos

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
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Citation

Pace and Evtenko (2014a, June 15). Why do I still come to work?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work-


Videos

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?
Author: Kevin Roberts
June 15, 2014
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Citation

Roberts , K. (2014a, June 15). Winning in the age of now. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/winning-in-the-age-of-now


Videos

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
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Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-


Videos

Predicting the future

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain...

Catalogue: Congress 2014: What Inspires?
Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston
June 15, 2014
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Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/predicting-the-future


Videos

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?
Author: Will Goodhand
June 15, 2014
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Citation

Goodhand, W. (2014a, June 15). The Fringe Factory session. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-fringe-factory-session


Videos

Welcome to Congress 2014

Opening speech to the ESOMAR Congress 2014 by Anne Dionisi-Fung, ESOMAR Representative for France and Elisabeth Martine-Cosnefroy, ESOMAR Representative for France.

Catalogue: Congress 2014: What Inspires?
Authors: Anne Dionisi Fung, Elisabeth Martine-Cosnefroy
June 15, 2014
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Citation

Dionisi Fung and Martine-Cosnefroy (2014a, June 15). Welcome to Congress 2014. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/welcome-to-congress-2014


Videos

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick
June 15, 2014
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Citation

Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation